Apple Taxis – Complaint Handling and Safeguarding Concerns We raised a safeguarding complaint regarding driver conduct on our child’s SEND school transport. Unfortunately, Apple Taxis’ handling of the matter has left us deeply concerned. • Refusal to act: Despite clear evidence, Apple refused to remove the driver from the school run. • Minimisation of evidence: CCTV footage was downplayed as “normal tone,” ignoring the impact on child and family. • Boundary breach excused: A text message from the driver was reframed as “no malicious intent,” rather than recognised as inappropriate familiarity. • Token measures: Suggestions such as “parking away from each other” were cosmetic and irrelevant to safeguarding. • No apology: Neither the driver nor Apple Taxis offered any apology, which in our view is a red line in professional accountability. We offered a reasonable resolution — removal of the driver from the school setting — but Apple refused. This response demonstrates prioritisation of contractor reputation over child safety. Bottom line: Safeguarding is non‑negotiable. Apple Taxis’ complaint handling has been compromised, minimising evidence and failing to protect vulnerable children.
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Reviews
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Anonymous Sources ★☆☆☆☆
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Michael Austin ★☆☆☆☆
Don't ever use Apple Taxis a taxi was booked a week ago to pick up at a point at 10pm quoting between £5 and £6 pounds for two older ladies who had to wait onside in the dark. Come midnight and numerous calls plus seeing many taxis just driving past one of the ladies eventually was able to get one to stop as it nearly flew past, guess what it was an Apple Taxis who new nothing about the booking even though the ladies and others phoned their office who either put the phone down or said they were busy even though as said this was booked a week ago. This behaviour for two mature ladies to be left out in the cold and dark is truly unacceptable, by the way the taxi charged over £9 This is disgusting and the council need to take away their licence.
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Marian Lord ★★★★★
My first time in Weston Super Mare and didn't realise how far away Travelodge is from anywhere. I got Apple from the train station and during my stay they have all been helpful, polite and knowledgeable about the area. This goes for the switchboard staff as well as the drivers. Thank you
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Dave Robson ★☆☆☆☆
Not our first time using Apple, might be our last. Taxi booked in advance turned up to the wrong house. Return journey Taxi was over 20 minutes late. Called the office, operator was rude and dismissive. Had to call twice to find out when our pre-booked taxi would arrive, different operator also rude and dismissive. Apparently Fridays are busy and they where doing the best they could despite pre booking. Both drivers where very derigative towards the company. So unhappy drivers and unhappy drivers!
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Charlotte Adamson ★☆☆☆☆
Attempted to get home from the local train station, first cab cancelled due to going to the wrong entrance and not picking up the phone so I could tell him where I was. I phoned the operating office and was just told it was coming with no offer to get in touch with the driver. Ride was then cancelled with no warning. Second driver also went to the wrong entrance, when he called to see where I was, I was told to walk back through the station to the other side for him, when I told him I had already passed through the barriers he *reluctantly* said he’d drive around. Then told me drivers don’t pick people up from the rear train station entrance? I told him Ive been collected from that same spot incredibly regularly with no issues and he just huffed. Proceeded to pull out in front of two oncoming cars while merging onto the main road, popped gum the whole time and car absolutely stunk. Horrible service and awful customer service from the dispatch hub.
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Richard Summers ★☆☆☆☆
I ordered a taxi from Tesco in Weston super mare. I received a text saying my taxi had arrived (including the make and colour of the vehicle) however, the driver took a different passenger leaving me stranded and having to call for another taxi. I'm severely disabled as well, which caused stress on my disability. The driver should have checked he was picking up the correct customer, although, the other customer might have said that she was the customer. P.s. the other customer was a slim woman with long blond hair, and I'm an overweight man with bald head, so it's not likely the driver could have been confused!
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Cheryl Shepherd Tarot Reading ★★★★★
Last week I had an accident and needed to get to A&E. I called Apple for a taxi, which arrived in minutes. The driver was really helpful, and even got me a wheelchair when we reached A&E. I then had several taxis to and from Weston Hospital throughout the week, and every switchboard operator and driver continued to give a great service. I would not hesitate to recommend.
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claire densley ★☆☆☆☆
Cant use a zero. Those that are disabled are disregarded. Unable to a get a taxi due to the entire firm being non inclusive. Those that requires wheelchairs are obviously only allowed out a few hrs of the day. God forbid they need hospital appointments that run after school runs. Its ok i will walk my ill dad 3 miles to the hospital (buses are hit and miss for my dads mood) in awful weather, god forbid we have a decent taxi service that can ensure people make appointments.
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Rachel Pullen ★☆☆☆☆
Absolutely awful. We booked a taxi in the afternoon ready for the evening when we were catching up with friends. We were a bit paranoid after hearing about bad experiences from friends so called twice to confirm. Taxi never turned up. Called apple to ask where they were. No acknowledgement of booking. Booked another. This never showed. Booked yet another. This never showed. Worst service ever received what a joke. Don’t even bother booking with these guys as they are as much use as an infected mosquito bite and probably even less pleasant.
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FAQs
What is the address of Apple Central Taxis?
Apple Central Taxis is located at 1 Walliscote Rd, Weston-super-Mare BS23 1US, UK
What is the phone number of Apple Central Taxis?
You can contact Apple Central Taxis at +44 1934 666666
How can I get to Apple Central Taxis?
You can find directions to Apple Central Taxis by following this map link