DFS Birmingham Birmingham

Reviews

1. H Shafi ★☆☆☆☆

   Purchased a £7,000 Cinesound leather suite from DFS Highgate in October 2024 after being assured by the salesman that the yellow leather was not prone to dye transfer due to a thick protective top coat. Within a year, the sofas developed dye transfer, including in non-contact areas, along with visible loss of finish and sheen. DFS sent their technician, Winston, who immediately identified the issue as dye transfer, yet responsibility was later denied and dismissed as “wear and tear,” with a store manager leaving a vague voicemail rather than providing anything in writing. I was redirected to Guardsman, who confirmed they do not cover general dye transfer or failure of leather protection. Disappointing handling of a premium purchase and a refusal to stand by representations made at the point of sale.

   almost 8 months ago
2. John McFarlane ★★★★★

   I visited here with a relative looking to buy a new sofa and chairs. Upon entering we were offered help and there was no difficulty in finding staff to assist. We browsed through the whole store and I found myself focused on two different ranges of seating that were present in store. Each of the sales staff make themselves available to you nearby while browsing, without making you feel pressured. Basically they're there when you're ready. We chatted with a couple of the sales assistants and I wanted to take measurements at home before returning the next day. When we did return the next day it was still pleasant and easy to get assistance. While there I applied for the interest free credit. In total I bought a 3 seater sofa, 2 armchairs and a storage footstool and because of the colour it was sensible for me to take the 5 year sofa protection. There was no pressure to buy anything. It was offered and up to me if I wanted it or not. Everything was explained in detail. Repayments were clear and easy to understand. I paid a small deposit, that was flexible too of how much or how little to pay on my card there and then. I received confirmation of acceptance for the finance that I applied for just a few minutes after we left the store. Updates from DFS over the weeks kept me informed of what was happening. My order was delivered around a week earlier than the estimate given so that was really nice. The store is nicely laid out. It's quite big and some natural lighting coming in through the store windows helps to give you an accurate idea of how it might look in your home. I would use DFS again. This was my first experience of them and I'm overall very pleased with it. I love my new furniture.

   almost 9 months ago
3. Tom Baron ★★★★☆

   Bought a sofabed and foot stool and were very happy with our salesman, Bally. He didn't pester us when we were looking around the first time so when we went back we asked for him specifically as we liked his sales technique. Reasonable price.

   almost 9 months ago

1. Jo Blan ★★★☆☆

   DFS did have a lot of sofas, but not the one I was looking for staff was so helpful and polite and tried so hard to find me the right sofa

   almost 10 months ago
2. TA ★☆☆☆☆

   Horrifying experience. Not only did the delivery team ruin our wooden floor, but the quality of the sofas is appalling. The built-in storage have cracks in them from excessive force when screwing in to place and someone the recliner seats are not even aligned. This is what you get for £2400. Update. The installers denied they caused the damage (suprise, surpuse) and i have been offered £150. What a joke you truly are DFS.

   1 year ago
3. Jomir Ali ★☆☆☆☆

   If I could give it 0 stars I would. Poor quality. Appalling customer service. I am making further complaints to fhio. Never will I purchase from dfs again.

   almost 3 years ago

1. Sabina Shahid ★☆☆☆☆

   To place your order they speak to you for about ten minutes- don’t even offer the correct options. After you have placed your order they will not contact you again, you will get a little text with your delivery date on that is all. Nobody has even contacted me for payment ( other than the deposit paid). Once sofas have arrived- extras which have been charged are not even added. No gluides which has now caused scratched all over my new floor when the delivery men moved the sofa across the floor. Also the after care kit is missing- nobody bothered to tell me until I have rang up- now on my EIGHTH call!!!! They have said it’s out of stock and they will now place an order for it. So I have had to ring to let you know something was missing, nobody bothered to tell me ??? Very bad customer service, whenever you call the line you are put on hold for a long time ‘while they try contact the store’ and then the call drops!!! The store have tried to contact me ONCE after 8 days & left me a voicemail ‘ we have tried to contact you many times’ no they have not … this is there first missed call and when trying to call them back today I am not speaking with the THIRD customer service agent & guess what I’m on hold for 6 minutes right now. There is also a massive dent in the foot of the sofa. Not happy with the customer service offered and the process to even try get something fixed- all they are bothered about is taking your order and your money clearly. I should have read the reviews first as you can see the customer service is horrific and on top of that the sofas are all coming damaged - the only good reviews are people who didn’t purchase anything! When you’re ordering please make sure you check their website first FOR ALL OPTIONS as they will not offer this or make you aware in store.

   almost 3 years ago
2. Tammy ★☆☆☆☆

   ❌️❌️Worst experience ever , it was my first and last time dealing with this store, people be aware that your furniture will be delayed for more than 2 months and probably 3 months , no one explains anything , or call you back , you can't reach out for help , even online or customer service. Visiting the store also won't help , you feel like you can't go or do anything, and no one cares at all. You just have to wait till ......♾️ or you cancel the order. I'm a good example. My order was placed 07.10.22 today's 01.12, and I didn't hear any update despite calling ,following up, and going to the store. No one called from the store yet , or nows what's happening with my Sofa.❌️❌️

   almost 3 years ago
3. Asif Alvi ★☆☆☆☆

   Bought 2 identical sofas one sofa was not of good quality reported that the same day it delivered engineer came and said that that faults I mentioned are there and said they will try to fix it. Second engineer came said no problem with it and sales manager will call me waited days no one called, had to visit dfs they sent another engineer who said no fault with sofa. I am highly disappointed with dfs. Never ever will buy anything from them.

   almost 3 years ago

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