About Us

Located on South Audley Street in the heart of Mayfair, this grooming lounge offers an unparalleled luxury experience for men. It serves as a sophisticated sanctuary where traditional barbering meets modern wellness and skincare. The lounge provides expert haircuts and beard trims alongside specialized services like luxury wet shaves and facials. Advanced skincare treatments such as microneedling and professional face massages are available to rejuvenate the skin. Clients can also book therapeutic massages designed to relieve tension and promote deep relaxation. The experience is often enhanced by exclusive amenities, including gin tastings and a refined, historical atmosphere. The team is lauded for their exceptional professionalism and their ability to make every guest feel completely at ease. Long-time customers describe the service as more than just a haircut, often comparing it to a therapeutic and restorative session. The technical skill and genuine care provided by the staff consistently result in top-quality grooming and wellness outcomes. Indulge in a premium grooming and wellness session by booking your visit to this Mayfair destination.

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Amenities

Payment & insurance

  • Accepts credit cards

Facilities

  • Waiting area

Food & drink

  • Alcohol served

Service options

  • By appointment only
  • Spa services

Services

  • Beard Trims
  • Facials
  • Luxury Wet Shaves
  • Massages
  • Men's Haircuts
  • Microneedling
  • Skincare Treatments
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Reviews

  1. Alda Ndregjoni ★★★★★

    I had an amazing experience with Elena! She gave me a face massage and microneedling treatment, and I absolutely loved every minute of it. Elena carefully explained each step of the process, which made me feel completely comfortable and at ease. Her touch was so relaxing, and the entire session felt calm and professional. My skin already looks lifted and refreshed and I’m beyond happy with the results. Highly recommend Elena to anyone looking for a truly wonderful skincare experience!

  2. Stafa Kadmiri ★★★★★

    I had a great massage with Elena. She really worked out all my knots, and I felt so much relief, especially since I came in with a lot of tension and stress. I slept incredibly well afterwards, and I have to say, I definitely need to book another session.

  3. Gregorio Carullo ★★★★★

    I had a massage with Elena today and it was exceptional. Her skill, professionalism, and genuine care for her clients are remarkable. She made me feel comfortable from the very first minute, and I walked out feeling renewed — fully relaxed and finally free from the aches I’d been carrying for a long time. I wholeheartedly recommend her. Thank you, Elena.

  1. Brian Lewes ★★★★★

    The Avanzato Grooming Lounge is an exceptional establishment. I'm a longtime customer of Damian's, and he's as welcoming, warm, and professional as you could ever hope for. I've found a session in his chair does more good for my stress levels than an hour of therapy or meditation, nevermind the consistently top-quality results he creates with his scissors and clippers. Wholeheartedly recommended.

  2. 909oliver ★★★★★

    I've been in London for around 11 years and finally found a consistently excellent barber in Damian, who I have now seen for around 3 years. His cuts & beard trims are always of an outstanding standard & he is always able to advise on a different style. Also, he is a smashing chap & great for a chat if you're in that mood. Would highly recommend.

  3. Richard Smith ★★★★★

    I’ve been going to Stefan’s for over a year now and they are some of the nicest fellas I’ve ever met. Definitely the best men’s barbers/grooming service in London. Great people, great service and can’t imagine going anywhere else. Highly recommend!

  1. Milan Amin ★★★★★

    I visited Stefan after reading about him on GQ Magazine and his reviews on Google, and went to him for a Haircut yesterday at his popup in Gosvenor House Hotel. Probably one of the best haircuts in my life. I don't think it could have been better. Understood exactly what I wanted and the challenges I have with my hair, very kind, great chat during the cut, we shared of a lot of mutual interests, washed my hair, blow dried it and set my hair up in a way where it's designed to work well in the long run. I'll probably be back to Stefan before I head off again. It's hard to find a Barber you trust when you're a public figure who understands exactly what you want, and Stefan did just that.

  2. GG 93 (Carnub) ★☆☆☆☆

    Go to the address provided on their website and Google for my appointment, it’s literally a building site. Check the booking email, there’s a different address. Go there. No shop at that address. Eventually get on the phone and the hairdresser doesn’t even know the address himself, just tells me it’s at the “entrance to Grosvenor hotel”. Still can’t find it. Complete waste of my time.

  3. Freddie Villiers ★★★★★

    Without doubt the best barbers in London. A fantastic experience from start to finish. Have been coming for 2 years now and will continue to do so

  1. The 888 Crew ★★★★★

    Sweeney Todd Experience - Wet Shave experience via food.social I was glad I went to this as I have never been to a barbers for a wet shave I thought I would treat myself to a new experience. You first head into a clothing store and head downstairs into a stylish basement with barbers chairs and a reception area with the gin and cigars and pies just tempting you. As well as the various clothes and accessories which if there was a queue is a nicer distraction and time filler than a magazine. Was lucky this time around as James the founder of food.social was there to greet me and really warm and welcoming. Music from Sweeney Todd set the scene and I was ushered to my seat. Now I have seen the movie so I would hope my experience was a little different to the movie. The Avanzato team were dressed impeccably and took you back In time. I was treated to a luxury wet shave incorporating a facial with essential oils and hot and cold towels and there is an art to this as you are explained the process and reason behind each phase as well as explaining the oils and creams that are being used. A one point when asking if anyone has ever been cut (as you do) being told by one of the experienced team never in the 15 years he has been doing this but first time for everything as he takes hold of the cut throat razor and also mentions the razor is much sharper than standard ones so if I was to get cut would be looking at A&E for sure but it was all in fun and jest and really gets to highlight how this is really only for the trained. I never realised the number of steps from the cleaning and then opening of pores before with various oils and creams being applied before and after the shave along with the cold towel to close the pores does take time and you are in full relaxation mode in no time. This experience also included an exclusive gin tasting and cigar experience as well as Ginger Pig pies.  So I skipped the gin and cigar side but went straight for the pies which were amazing. I want to know where I can buy these as I always say when you can remember the taste of something after sometime then that is a memorable dish you need to tell others about. A great experience and will be sure to be logging onto food social again to book my next adventure.

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FAQs

What is the address of Avanzato Grooming Lounge?

Avanzato Grooming Lounge is located at 43a S Audley St, London W1K 2PU, UK

What is the phone number of Avanzato Grooming Lounge?

You can contact Avanzato Grooming Lounge at +44 20 7629 9559

How can I get to Avanzato Grooming Lounge?

You can find directions to Avanzato Grooming Lounge by following this map link

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