Great customer service! Wanted to try out some skiing gear and they kindly put our size aside. Great selection of ski clothes and have long and short leg length which can be ordered in which is usually quite difficult to find.
Went shopping for a rucksack. Staff were brilliant. They always are. I love this store.
Terrible customer service — avoid The North Face! I’ve been waiting over 40 days for a refund and every time I chase it up, I just get passed around in circles. The customer service team fails to reply properly, and despite providing clear evidence that the item was returned, I’m still waiting. They keep blaming the courier, but that’s not the customer’s problem — it’s theirs. I’ve never experienced such poor service from a major brand. It feels like they’re doing everything possible to avoid giving me my money back. I’ll never purchase from The North Face again. Extremely disappointing experience.
I took my old North Face puffer jacket to the New Street store after it got a small burn hole on the back. The team were so friendly and helpful from the start — they explained the repair process clearly, and the manager, Aaron, was great at keeping things smooth. They told me it might take 3–4 weeks, but my jacket came back beautifully repaired in just a week! Super efficient service, excellent communication, and genuinely lovely people. Thank you to Aaron and the whole team for the amazing customer service.
Exceptional in-store service and premium shopping experience I recently visited The North Face Birmingham store (located in the Bullring) and was genuinely impressed with both the layout and the level of customer service. Whether you're browsing, upgrading your outdoor gear, or making a first-time purchase, this store sets a high standard. Store Presentation: The store is extremely well-organised. Products are clearly arranged by category — men’s, women’s, outerwear, footwear, and accessories — making it easy to navigate. Sizing options were clearly labelled, and despite the store being busy, it never felt cluttered or overwhelming. Lighting and spacing made it easy to properly view and feel materials before purchasing. Product Range: There was an excellent variety of jackets, fleeces, backpacks, and footwear in stock. The seasonal selection was up to date and included all the latest lines, from lightweight hiking gear to high-performance GORE-TEX shells. They also had a solid inventory of staple items like Nuptse and Denali ranges, as well as city-ready pieces and technical outerwear for harsher conditions. Customer Service: Staff were attentive from the moment I entered the store. I was approached by a team member who offered help without being intrusive. They clearly knew the brand inside out — answered detailed questions about insulation levels, waterproofing ratings, layering options, and how certain fits perform in different weather. I never felt rushed, and their advice felt honest rather than sales-driven. I was also helped at the fitting room by another team member who gave practical tips on jacket sizing based on layering and movement, which helped me choose the perfect fit for my needs. Checkout was fast and friendly, and I appreciated the brief rundown on care instructions for my new jacket. Location and Convenience: The store is centrally located within the Bullring shopping centre, easy to access from both New Street Station and the main entrances. It's convenient for picking up quality outdoor gear, whether you're preparing for travel, a hike, or just want something weatherproof for everyday city use. Overall: This is one of the better branded retail experiences I’ve had — not just in Birmingham, but in general. Excellent product selection, knowledgeable staff, and a clean, professional environment that lives up to the reputation of The North Face brand. Highly recommended for anyone serious about investing in outdoor gear — or just looking for functional, stylish pieces for the colder months.
Great customer service and they are always at hand to help
Good layout lots to look at but pretty poor for anything other than street clothes ( used to have reasonable outdoor gear)
It's in the building with selfridges.The store is at the entrance of the escalator.
If I was able to give zero star, I would have. Very rude and disrespectful staff. I would NEVER shop there again, it was the most unpleasant experience I have ever had. The store manager by the name Alena was racially profiling me. She and her staff was discriminating against me and my younger child. This highly unacceptable and very traumatic for my younger child. I will make sure that I post this on my social media of this horrific situation.
From the go i have go say, I just love the clothes and the staff. It's a clean store and everyone is really helpful. The prices are not exaggerated, but don't be fooled, they're not cheap. The upside is that you can get 10% discount if you register for an account... not on all products, as i found out! I didn't take photos inside the actual store... as you can tell. I have no comments on how vulgar or nonconformist (depending on your view) the fact that my son went horseriding in that jacket looks... It was cold and it was the only jacket we had in the car. It wasn't planned. The clothes are good quality, my little one is literally loving the jackets and wears them everywhere. I would definitely buy from them again (thus brand and this specific store)!
The North Face Birmingham is located at SU511a, Middle Mall, Birmingham B5 4BU, UK
You can contact The North Face Birmingham at +44 121 643 3678
You can find directions to The North Face Birmingham by following this map link