As a fellow small business owner, I truly appreciate how much dedication, hard work, and personal sacrifice goes into running an independent business—especially in London. I am a retired scientist who developed my anti-ageing skincare range out of passion, not profit, and I do not even pay myself a salary. Because of this, I deeply understand the challenges of sustaining a business while supporting a family. Urbiana’s business model is genuinely outstanding. I searched extensively for short-term pop-up opportunities and could not find anything comparable that combined an affordable retail presence with knowledgeable, supportive staff who actively help sell and represent multiple independent brands. This makes Urbiana a truly unique and perfectly designed platform for small and start-up businesses. Kate and her team were professional, responsive, and incredibly helpful throughout the process. The store clearly operates as a labour of love, and that care is reflected both in how brands are supported and how customers are welcomed. I am very grateful for the opportunity and would wholeheartedly recommend Urbiana to other independent makers and founders.
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Reviews
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Klara Valko ★★★★★
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Roberto Midulla ★★★★★
I’ve always loved Urbiana for its beautiful, edgy, and well-priced pieces, but what truly made my experience exceptional was Igor. He has helped me a few times now, and each time he’s gone above and beyond. His kindness, genuine interest, and incredible attention to detail, whether it’s carefully wrapping items or offering thoughtful aftercare instructions, make such a difference. Add to that his warm, bubbly personality, and it’s clear why shopping with Igor is a joy. He elevates an already great brand into a truly memorable experience. Thank you, Igor!
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Aisha Miraoui-Garrad ★★★★★
Amazing service and cater to all my needs!! 100% recommend, all of their jewellery pieces are incredible and really unique.
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anastasia papadopoulou ★★★★★
The store is nice and they have nice collections. However what made the difference was Igor! Igor was amazing!! I bought one pair of earrings two days ago and I wanted to go back and buy more because of him! He was really helpful and kind!
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Angelica mason ★★★★★
Bought an Easter present from their shop on Brick Lane. Igor is the nicest sales person I have met. Cool store with great ambience. Cannot recommend enough!!!!
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Brooke Erica ★★★★★
My earcuff just arrived from their Etsy store- love love love
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Maia Brons ★★☆☆☆
I bought a ring here, being told it was silver. I've had it for two months now, and the "silver" has started to come off, revealing the dull metal beneath. Would not buy jewelry here again.
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Nikki Newcomer ★★★★☆
I received a faulty piece of jewelry, and the manager was more than willing to offer me an exchange. She was very helpful and kind.
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Jacqui Bullen ★★★★★
I am so pleased with the necklace, it looks exactly like it did in the photo. Beautiful silver and it fitted well, perfect. It arrived quickly and the seller communicated from dispatch to delivery. Many thanks indeed.
New Review
FAQs
What is the address of Urbiana?
Urbiana is located at 156 Brick Ln, London E1 6RU, UK
What is the phone number of Urbiana?
You can contact Urbiana at +44 20 3490 5270
How can I get to Urbiana?
You can find directions to Urbiana by following this map link
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