Very disappointing experience. I tried to return an item that was in poor condition - it started pilling after just one wash and wear but the staff were dismissive and unhelpful. The manager refused to accept the return/exchange, insisting it wasn’t their responsibility. Overall, terrible customer service and lack of accountability. I won’t be shopping here again.
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Reviews
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Nagina ★☆☆☆☆
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Robert Hetherington ★☆☆☆☆
Just been into the fort shopping centre store. Was in there 15 minutes trying to find someone to open a fitting room so I could try on some golf trousers and there wasn’t anyone about. Left eventually only to be told by security that everyone was in game looking at a new release. Absolutely no way to run a store and it’s obvious the manager has no control over his unprofessional staff. Will not be returning
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Rich Greasley ★☆☆☆☆
What a horrible experience this place is, I have always been a big fan of sports Direct, but the one at the Fort must honestly be the worst store in the UK. The staff are rude and unmotivated and the store is filthy, this is what happens to your hands if you hold on the bannister. Reported to the supposed Manager who wasn't at all bothered, store needs a overall and that includes the staff.
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Mustafa Evans ★☆☆☆☆
Have tried 3 separate times to leave a fair review for Sports Direct to have them all rejected by their moderators. I ordered a l personalised football shirts as a gift for my daughter's best friend and was given an estimated delivery date. The date came and went and I was unable to get a revised date from anyone. Soo left a fair review for my shopping experience. However being negative their moderators rejected the reviews each time.
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chris evans (The Demon) ★★★★★
Large selection of trainers... plus lots of other sports items... big big footwear variety... lots to choose from and free parking... Great place to shop... friendly service and fair to good prices... can get a deal here
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Mr ZulfAli ★☆☆☆☆
Customers walking round looking for staff. Looks like the shop is a mix of two shops USC and Sports direct and staff don't want to help the other shop customers? Confused
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Ross Jarvis ★★★★☆
Great place for your trainers and clothes.Some good discounts on kids trainers. Lots of choice.We'll worth a look. service a little slow .
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IWONA BOCIEK ★☆☆☆☆
This shop is not over there any more. I got over there today just to find out there is different shop there now though It is still showing on a Google maps as a Sports Direct.
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Roger Federer ★★★★★
Hi guys. I would like to inform you of how great a young lad with a very square head was to me the other day. His customer service was absolutely sublime and whatever he’s on, he deserves at least double. He was a young blonde lad with a stitching in his Nike jumper.
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Colin Frew ★★☆☆☆
No staff, and very poor service. Every time I go I'm disappointed, which is a shame as the stock and value is excellent. But the service stinks!
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FAQs
What is the address of Sports Direct?
Sports Direct is located at Unit F2, The Fort Shopping Park, Fort Pkwy, Birmingham B24 9FP, UK
What is the phone number of Sports Direct?
You can contact Sports Direct at +44 344 332 5079
How can I get to Sports Direct?
You can find directions to Sports Direct by following this map link