I would like to describe a very upsetting situation that happened to me at Asda Rooley Lane, BD4 Bradford on 14/11/2025 at around 10:00 AM, at self-checkout number 37. I inserted £130 in cash, which I had counted beforehand. The machine accepted a few notes and then froze. A staff member unblocked it, but the system showed only £90, even though I had inserted £130. I reported the issue and I had to insist that the CCTV be checked, because it felt like they were trying to ignore my concerns. I was not shown the footage, and even the manager insisted that I had inserted only £90, as if they wanted to make me look like someone who didn’t know what they were doing. I felt treated like an unreliable person — almost as if they were trying to make me look like an idiot — even though I knew exactly how much money I had inserted. The situation was extremely stressful and upsetting — I even cried. I have been shopping there for 11 years, and nothing like this has ever happened before. Only the next day I received a phone call informing me that during the audit they discovered an overage of £40 in that self-checkout, which confirmed that I had been right from the beginning. I was told to come to the store to collect the money, but nobody apologised — not for the stress, not for the manager’s attitude, and not for doubting my honesty. This was a very unpleasant experience, and I am deeply disappointed with how I was treated as a long-term, loyal customer.
Photos
Reviews
-
madziorek130 ccc ★☆☆☆☆
-
Muhammad Jawad hussain ★☆☆☆☆
I'm extremely disappointed with the quality of chicken I purchased from the halal section at Asda Rooley Lane. Despite the expiry date being well in the future, the chicken was clearly off — it smelled bad and tasted worse when cooked. This is unacceptable, especially when it concerns fresh meat and customer health. It’s clear that proper checks are not being done. Asda seriously needs to improve its quality control and ensure that spoiled products are not being left on the shelves. I won’t be buying meat from there again unless this is addressed.
-
Danny “ThePPLsPengu1n” Laban ★☆☆☆☆
I'll start by saying I've been shopping at this Asda for over 20 years. So this isn't a fake review, genuinely honest and real. Cleanliness. This place is disgusting. It's starts at the door when you get a trolley. I'd say a good 90% of them are damaged in some way. And they are NEVER clean. The handles are sticky and they have rubbish in them, do the trolley porters not think to give them a quick once over? It's not hard is it. Clearly there's no quality control. Prices. Extortionate, I stick to a list every week and price can fluctuate a good £20, and the rewards app is rubbish. You used to get a decent reward for your spend, now you get less than £1 for a £200 shop! Staff. Some of the staff are amazing and friendly. But only a few of them. The majority are rude and unhelpful. Yesterday I simply said "excuse me" to get by a member of staff stacking a shelf, and she looked at me in disgust and "tutted" at me. Excellent service. A special note to the "managers". Who can frequently be seen loitering about either near the entrance of near the self checkout. There are usually 3 of them, just casually standing there having a chat and laughing. Do your job! Sort the place out. Next time I go I'll get making a video and uploading it to YouTube for all to see If I could give this place 0 stars, I would.
-
Skidleyboo ★☆☆☆☆
Awful Asda!! Bought various items including fresh Asda donuts. One bite went in the bin. Custard flavour and not real custard??! Ice cold with ice frozen center!? Then used the male toilet...dirty and wow what a smell!! Its a superstore try using some cleaning materials in there! My wife used the females and found an even worst condition. Asda has really gone down hill
-
Russell Bunford ★☆☆☆☆
I called in last Monday at 6pm. 1 manned till open with a queue of 15!! Trollies. I don't want to use self service but was forced to go there only to find a queue of 10 trollies!!! Asda have clearly forgotten the most important part of the customer transaction is the part where they take the customers money. If that goes wrong it all goes wrong!!
-
Linda Gautier ★☆☆☆☆
Twice in 3 days I've been to Asda Rooley Lane for 2 different games. Boxes were on the shelf but when I got to checkouts they didn't have the games in stock on either days. Why don't you keep upto date on what you have or don't have in stock. Wasted time and petrol twice
-
Crafty Stacey-Lou ★☆☆☆☆
Absolutely shocking! Took my disabled mum and auntie for their weekly shop and they had to queue 30mins down aisle as only 3 check outs open! Wasn’t until this was raised with customer services, they opened more tills. Not a customer focused company!
-
SaraKS S ★★★★☆
Overall one the of best asdas in Bradford. Good variety of options, fairly stocked of what you need. Also queues are aren’t very long here compared to other stores! Also the fact they take blue light discount + plus asda rewards app is amazing!!
New Review
FAQs
What is the address of Asda Bradford Superstore?
Asda Bradford Superstore is located at Rooley Ln, Bradford BD4 7SR, UK
What is the phone number of Asda Bradford Superstore?
You can contact Asda Bradford Superstore at +44 1274 474000
How can I get to Asda Bradford Superstore?
You can find directions to Asda Bradford Superstore by following this map link