Permanent designs in London

“Hey there! I recently got my first tattoo with Label Tattoo, and it was an incredible experience. Marcelo was absolutely fantastic! As it was my first tattoo, he was incredibly helpful and patient throughout the process. He listened attentively to my ideas, brought his professional expertise to bear, and explained all the details that would make the tattoo come to life. Then, he set up an appointment and completed a full arm tattoo in just one day! I’m still in awe of his determination, speed, and incredible skills. I can’t stop admiring my tattoo! Thank you so much, Marcelo, for this amazing experience.”

“I went for cover my old tattoo. My first visit was very welcoming and was easy to make an appointment. Evita was my artist and she did very great job, she made me feel comfortable and she is very professional. I'm happy with my experience and I planning to come back.”

“I have had 4 memorial tattoos done here and two tattoos I designed making it 6 and to say I love them is an understatement this is the best place to go for a tattoo most of my tattoos were done by Brian except my first one. So if you are looking to get a tattoo don’t hesitate to go there to get one done.”

“My first experience with Cloack and Dagger was a walk in to tattoo 2 fingers and two weeks ago I was back to do 4 more in my ears and hand, totally hooked, the tattoos look better than the original designs and the perfection with the lines is incredible; the artist that worked on me was Georgia A.k.a George, she is super skilled and worked on my designs beautifully with a friendly attitude and vibe, felt very comfortable with her subtle touch. The shop is the trendiest I have seen or visited, well decorated and with beautiful designs all over; the team super friendly and the atmosphere was great! I am now planning my next tattoos my neck and back and of course I will be seeing Georgia again although I am sure that anyone in there will be able to do an incredible work. Thanks team but especially thank you Georgia, love my tattoos and have got lots of compliments.. Estrellita xx”

“Niamh is amazing, she tailors the deep tissue massage to exactly what I need. Her knowledge and understanding of which areas trigger my pain are impressive and she goes above and beyond to help ❤️ I booked for an hour today and it was well worth it! I’d definitely recommend her for anyone wanting a relaxing massage or for help with muscle pain and migraine.”

“I had real apprehensions when I first decided to go to West London Ink because I wasn’t sure what my half sleeve would look like when finished. We just spoke about it and no design was shared prior to having the tattoos done. However, this was my mistake! I had my half sleeve done by James who knew what the finished product would look like and is immensely skilled in what he does. His advice and insight was extremely helpful to allow me to make an informed decision. Thank you so much James for the fantastic job. The staff are friendly, the establishment is hygienic and I would recommend this tattoo parlour. I have a small area to cover to complete my half sleeve and I look forward to my follow up appointment!”

“My first tattoo experience was amazing — Jenny made everything smooth and welcoming, and Floy was so kind and talented. They both made me feel completely at ease, and I love the result!”

“Lovely place and friendly staff. Had my hair cut by Selma who was very polite and did a fantastic job of fixing my hair. Would be more than happy to keep going there to have my hair done in future.”

“Nice and friendly reception, best tattoo ever did in my Life.”

“Peter has been doing my hair for over 14 years now and I wouldn’t trust anyone else to do it. His professionalism, experience and talent is immeasurable! Here are my before and afters from my recent cut and balayage.”

“Had my hair cut today with Naci this guy is unbelievable!! I have been to loads of hairdressers and they can’t cut and style hair the way I want to have it. I have been waiting years to find the perfect hairdresser to cut my hair in the butterfly cut perfectly and he has done my hair outstanding. I would highly recommend this guy to do your hair as he is an expert so happy I found him . Thank you so much for giving me the perfect hair I’ve been waiting for for a long time!!! See you again soon so worth the travel !”

“As a new client to the Nail Cabin Becky was very friendly and welcoming. She did a fantastic job on my nails and I look forward to my next visit.”

“We love our cast so much! It’s such a special keepsake and you can really tell that it’s been made with such love and care. Danielle was so patient, even when my little one was being a challenge! Danielle does gift vouchers too so we’re buying a cast for our friends too!”

“I got my first ever tattoo with Paweł and it was quite a large and original project with a lot of detail and composition requirements. He was very patient and listened to my suggestions while giving his own insight to make a tattoo I love. Can’t wait to go back next month to finish the project.”

“Had a piercing there a few weeks ago and really happy with the overall experience. Have a tattoo booked in next week as well and all the staff are lovely and super helpful. Very professional feeling to the place as well.”

“Well, what an absolute amazing fine talented artist, literally from start to finish Nick helped me remove an awful old tattoo over a period, with he’s laser removal skills, and then replace with a beautiful new sleeve. Which I also let Nick design for me, once I had given him some ideas he literally created a master piece of drawings, he’s attention to detail is out of this world so I left him solely to design my sleeve. I cannot recommend him enough, he’s an absolute GOAT tattooist and I would never go anywhere else xx”

“Soo happy with my first ever tattoo done here! Terry was professional, knowledgeable and made me feel at ease. The shop is also very lovely and clean! Would definitely recommend this place to everyone!”

“A quality artist and all round top bloke, if you need a tattoo you cant't go wrong with going to Jesse, he's extremely reasonably priced for the quality of work too.”

“I have had a few custom tattoos from Darrell Hobbs and will be getting all of the future ones done by him. if you want creativity his you man amazing artist and every time i have gone in for a tattoo i feel relaxed and comfortable. 100% would recommend to go in and see Darrell Hobbs”

“Robert and I had lion tattoos done by Nick in February, they are stunning and we are so happy with them. Nick is such a lovely guy, the design was just what we wanted, he made it such a good experience, you are a great artist Nick. Many people have commented on how beautiful our tattoos are. Nicky”

“Rebecca is the best ! I’ve done 3 piercing with her and was really worried about the pain, I wasn’t sure where I wanted some of them and she was super helpful into helping me picking and reassure me. It was clean, full of informations and she kept on letting me know what were the next steps and what was happening! Very very kind and lovely and great artist. Will book again for piercing and for tattoos ! Thank you again !!”

“In the middle of September, I came with my sister for walk-in piercings. We were very pleased with the professionalism. Our piercings (nipple and Rook) were done by Michael, we felt safe, he explained everything and everything was done clean. Piercings are healing great and we are very pleased with the work, would recommend!”

“Had a tattoo done today with Emz today and from start to finish it was excellent! From set up to the tattoo and to explaining the after care. Would highly recommend to go down and have a look and get a tattoo done!”

“I had my very first tattoo completed by Jazmyn yesterday, and she has done an exceptional job. She was gentle, patient and understanding. I had some lovely conversations with her. I seriously couldnt recommend her more for first or returning tattoos! She made my black//grey valkyrie wings & rune tattoo come to life and I cant wait to see it healed. Jazmyn has provided me with an aftercare sheet informing me how to properly look after my new ink. She lets me know that if I have any questions or concerns at all- I can always message her. The shop itself is professional and clean. All the artists are welcoming and kind. I was never on edge or felt judged at my time in there. I was offered a sweet halfway through to keep my sugar up. Thank you for looking after me Jazmyn!!”

“Amazing service, treatment was excellent. Would highly recommend. Latest machine was amazing”

“I hadn't had my hair cut for a number of years and I was quite nervous about getting my hair done. Michelle was very gentle and kind with me and took it slowly so I was with her each step of the way. My hair turned out lovely and I felt getting my hair done had a bigger impact on me than I was expecting. I will definitely be continuing to get my hair cut here. Thank you!”

“Great Tattoo experience from first contact to leaving with your fresh ink Elbert and Archie know how to deal with their clients and make them happy. Skin care smells great, think it was lemon sherbet and the antibacterial was bubblegum. Also great tunes playing throughout.”

“I’m very anxious around ppl I don’t know, but the tattoo artist at black dahlia are very welcoming and make me feel at ease. I’ve had tattoos done by 3 artist and all 3 have been great. Booking via the web page is easy and they tend to respond quickly. Emzie is very patient, she worked with me to design a cover up tattoo that worked and was suited to my style. Black dahlia’s customer care is brilliant!!”

“Had an amazing experience getting tattooed by Kathryn here. Beautiful design and she was amazing at guiding me on size and placement of tattoo. Would 100 percent recommend her and the shop to anyone.”

“Yesterday me and a friend went here and had pericings what a great experience massively recommend. amazing environment very clean felt so safe. I have told 5 people already that now want pericings or tattoo after looking at the work that they are so talented at. THANK YOU SO MUCH I am so so happy.”