Supermarket in Belfast

“Nice shop,good stuff, pleasant service.”

“Packed Polish shop. So many different things floor to ceiling. The lady working there was very friendly and explained what a few things things were when we asked. Good fresh cheese and charcuterie section. Small fresh vegetable and fruit section. Loads of store cupboard ingredients.”

“Good space to get food supplies in large sales. The fresh fish init for me!”

“Iceland super is a place to visit. Their services are human friendly. They have all you deserve for breakfast, lunch and supper. Kindly call at them and you'll have a feel of nature.”

“A terrific store for easy dinners, just to pull from the freezer at home and straight to the oven. Party food and substantial cuts of frozen meats make this a great all round store for both families and those living alone. A small quantity of sauces and other household needs make this a favourite store for me, and has been for some years.”

“Never been mistreated once, always been treated with kindness, no idea what anyones on about, i am not polish, i was tired one day and gave KG instead of pounds and they figured it out, and reacted with kindness, Brilliant produce, its expensive sometimes but its fair given the imports and quality stuff they source and make, its not "Overpriced" there is a very steep cost to importing and considering meats are impressive for the money”

“I love this Iceland. Staff are friendly and helpful. Food prices are well cheap.”

“Very clean supermarket, products are not expensive at all if you compare with other supermarkets. The staff are very friendly and helpful. I will highly recommend this store. Every time I will come in Belfast I will visit this supermarket to buy new products. To the owner of this supermarket: Well done, you brought Chinese culture between us.”

“Delivery guy young lad called Ryan. Absolutely fantastic lad. Couldn’t do enough for you. Brings the messages right into your kitchen for you. Nothings to much for him. And always has a big smile on his face. Great customer service 5 stars ⭐️ all day long”

“It's a great place to shop staff are also helpful and friendly and the Manager not bad himself go and give it a try there is always new food coming in all the time”

“Good customer service. Have lots of Kerala food items....Fresh vegetables ,frozen items .. Kerala snacks are also available in this store.. Variety of Indian food items and sweets are also available ..Can visit the store and select your fav item... Everything is available at an affordable rate..”

“Friendly and helpful staff. Lots of parking at any time. I haven't had any issues with the quality of products I have purchased here. Very simple layout which makes it easy to find what you need.”

“Great variety of foods. Quality has improved a lot. Doing a nice luxury range in fish. Also deli ham good. Cheeses tasty too. Reasonable prices. Social distancing in place.”

“if you’re looking for the greatest deal on groceries in your life, this is the place for you. but try not to get carried away and only buy what you need because you’re gonna have a hard time resisting all those offers. we were hit by a wave of regret after purchasing 16 chicago style pizzas for 10£”

“Fantastic place ..lots of offers each week .get ur discount card free for the over 60s..to use on Tuesdays ..its worth it”

“Oh ayeFantastic!! Plenty of stock and the shelves were full. The store has bathrooms available, which is fantastic. Staff are friendly and helpful both on the sales floor and at the cashpoint. Bathrooms were clean, tidy , presentable, and regularly cleaned as per sheets on the wall. Shop was well air conditioned, and a nice temperature for a browse. Highly recommended for a satisfactory shopping experience! Thank you!”

“Love iceland very good selection with many genuine bargains the one bug I have is the website indicates they have something yes they do but not necessarily at your particular store important to contact store in question unfortunatly this opens us to finger exercise press this button not a good format but seems to be the norm iceland is easier than most so credit applied were credit due”

“Great staff at this Iceland . especially young RYAN on the till 7th August 2025 great customer care friendly happy guy very professional.real good Iceland always well stocked with great deals easy to shop and park”

“I always enjoy a good rummage through the freezers. Great for party food and their Victoria Sponge is to die for! The staff are always so friendly and helpful and aways chatty. This is an example of a store that their head office can be proud of.”

“Always a good selection of food especially in and around the fresh fish and steaks. All reasonably priced. Whether your looking fast food for snacking or a healthy meal for the family Iceland has it for you. Be careful not to be tempted by the array of sweets as you prepare to pay for your items at the till. I never can resist.”

“Love, great friendly service. Great prices.”

“Great store and the guy working there is very friendly. Good prices too”

“Typical Iceland. Got good offers on bread etc Place to fill the freezer.”

“Freshly made, served on selected days but taste is quite similar to India very nice thanks to Rajiv and Sidharth much appreciated.”

“Come here literally every day what can I say the place is absolutely mint. They even take the bp loyalty scheme so after I buy 189 protein milks I get the 190th one for free, cheers lads.”

“Absolutely smashing deli, always filled to the brim with good food never go short , very clean and tasty , good hygiene and fair pricing. Only shop to fill their sandwich/baguettes as they should be and always very happy to accommodate your order! The team be exhausted with the scale they operate on and still manage to do the simple things like how are you what can I get for you etc... The brown hair lady with cap on that served me today should train other local cafes etc on hygiene and good customer service! Even changed gloves going from one type of food tommake sandwichs to prevent cross contamination! Great place for great service and grub Thank you as always”

“Visited for the first time today, very polite and helpful lady server going above and beyond for her customers. Store looks very well stocked, clean, has excellent range from across Eastern Europe, yes a bit pricey but what's not pricey these days??? Definitely will be returning.”

“This is one of the best shops in the city that gives a lot of options for the customers. They do have a lot of variety of things which starts from frozen food items with superior quality rice and house hold items appliances . I’m so happy that the staff was really helpful with the service offered. They do have a ton of items from various Asian market also English. I would really recommend you this supermarket as it is the least that offers an affordable price.”

“Outstanding shop. It may be a bit smaller than the other stores but it makes up for it in the quality of the staff. Great stuff.”

“Fantastic little place located inside St George’s market. They do absolute massive “Belfast Baps”. I got sausage and bacon on mines and it was absolutely loaded, price was about £4 which I felt was very reasonable. It’s massively busy so expect to order and have a bit of a wait. You’ll be a given an electronic buzzer thing that will go when your food is ready so you can walk around the market. I had about a 20 min wait which I thought was fantastic given a tour group of about 30 Americans were in front.”