The 30 Best Sports clothing in London

“Very personalised service. Finally a pair of trainers fit for purpose. I’ve had my feet scanned for the perfect fit, which is great. Definitely recommend using this independent store. Good customer service experience.”

“First class experience. I needed my gait analysed to address persistent injury. Initially went to adidas store in Oxford st, but they were useless. Rang these guys. Dom said swing by and we'll squeeze you in. Dom and Jackie were so helpful, didn't rush it, provided a thorough and expert assessment and their advice was incredibly helpful. They went above and beyond. Looking forward to testing out the new gear. Highly recommend. Worth travelling to Putney for!”

“By far one of the greatest customer service experiences I have had. The gait analysis was easy to follow and I felt like I left being heard and valued (and with a brand new pair of perfectly fitted running shoes). Will be coming back here to purchase some long distance runners in the near future!”

“Sheen Sports printed and delivered +100 t-shirts for St Osmund’s school as part of a charity bike ride. Nick and the team did an amazing job in helping to shape the design and managed the ordering / payment process via their very intuitive website. All t-shirts were individually wrapped and hand delivered. The quality and service was exceptional. I would highly recommend Sheen Sports.”

“I recently purchased from AJ Sports and couldn’t be happier with the experience. The service was fast, the staff was helpful, and the product quality was top-notch. Everything arrived exactly as described, and any questions I had were answered promptly. Highly recommend AJ Sports for anyone looking for great products and reliable customer service. Will definitely shop here again!”

“Great store with a good selection of baseball/softball gloves. And very good salesman who was very helpful to us. Thank you.”

“Mat was amazing! Really took the experience to the next level. We went to look for some Formula 1 merch and he stood with us going through all the different merchandise and spoke to us about the current season and merch designs. He even went so far as to fetch us sealed products instead of the ones on display. Would recommend going here just to get a chance to chat with Mat because he just makes it while he helps you find what you need! Thanks again Mat!”

“I have visited this shop twice now to buy cricket equipment for my son. I live in Gravesend so its a bit of a drive but utterly worth it. The knowledge of the shop owners is incredible and the advice they give you in selecting the right equipment is second to none. You will get items cheaper online for sure but will it be the right size, make etc. Shops like this are a rarity and we must do everything we can to support them. I can't wait to visit them again when my next son needs kitting out.”

“Outstanding service and an excellent setup! They helped my girlfriend, who’s new to running, with a gait analysis and guided her through choosing her first pair of running shoes. The process was quick, professional, and incredibly helpful. We couldn’t be happier with the experience. We'll definitely be returning!”

“Had great customer service today from an employee I didn't catch the name of, but she gave me some great advice about wicking thermal base layers for a caving trip. I was on a tight budget and torn between two options she picked for me, she was very reassuring and gave me time to think about it which I really appreciated. Alvaro was very friendly and helpful as well, I'd definitely go back here in the future”

“Amazing shop. Was looking for Sullen t-shirts and they had so much choice I could not decide. Very nice owners and really helpful. Will definitely be back.”

“What an amazing service. I’m new to the area and given personal circumstances have left getting my sons uniform to start year 7 a little last minute. The store went out of their way to advise me they were so friendly and helpful and I just found the service absolutely amazing. They went above and beyond and I am truly grateful. Fantastic.”

“What a fantastic find, this little gem of a sports shop in Cheam has all you need for your choice of activity. The very attentive shop owner is full of sporting knowledge and assisted me with my tennis racquet purchase, his professional approach was very helpful indeed and If you need a racquet restring he provides this service too. It's always nice to support independent trades.”

“Many thanks to Archie, Greg and Ria for the warm welcome and expert advice that I received at the Sportarm shop. As mentioned by others, these guys really know their stuff and the customer service is spot on - I look forward to returning!”

“My husband has been after some running shoes for the longest time after having several pairs that were just not right. We spoke to James who was so friendly and knowledgeable and put my husband at ease immediately. James took him through a wide range of shoes and conducted a gait test despite not having an appointment and being on the weekend. My husband got a real insight into the kind of shoes he needs, so I would highly recommend popping in if you’re new or a seasoned runner! I was completely blown away by this level of service - we will be exclusively using Weybridge sports from now on!”

“Staff here are always helpful. Had a problem with some socks and they replaced with no questions asked. They have a good stock of uniforms for local schools. Highly recommend”

“This is a superb local business that prides itself on quality of service where the customer comes first, they have great prices on most products and we buy all our Ski stuff here, highly recommended and well worth a visit. Its also easy to park and very welcoming.”

“I didn’t purchase anything but have to give a 5 star review due to the honesty of the store owner and advising me against purchasing headgear that wouldn’t be an appropriate fit! Wishing you success !”

“Very good collection of bats and great customer service too. Bought a GN bat which was pretty good but ended but broken near the handle after a week of proper knocking and preparation. Called Mr Khatri, he asked to share a pic & committed to replace that right away. Got another GN in return & extremely happy despite the hiccup. Would definitely recommend”

“I cannot recommend this place enough. I originally went to Runners Need and they had no shoes that felt comfortable. After a friend recommended these guys I trekked all the way to Fulham and they told me I needed a different type of shoe to what Runners Need told me so I was a little worried but I did not have any issues at all with the shoes and they were perfect. No issues through all my half marathon training. I’ve just come all the way to Newcastle for the Great North Run, left my trainers in London and these guys managed to go through their system over the phone to find the exact shoes I bought with them so I can buy them here. Amazing service, thank you Profeet.”

“I came to these guys in an emergency, when another supplier let me down. They are very friendly, and bent over backwards to get my embroidered belt order completed way before the tight deadline I'd given them. They were even able to customise my order for me, using information I provided. Highly recommended, and thanks very much to the whole team!”

“It’s not always you here of Great customer service that is not face to face. May I say the query 8 had with my daughters sportswear online was treated with so much care and advice when finding their number and contacting them direct. Even to the point of going through the whole transaction process shopping online can be very daunting, but the member of staff talked me through it calmly, and was very reassuring. And has promised was posted that day in time for my daughters first PE lesson and her new Secondary School. Thank you very much for making the process easy.”

“Great service item arrived earlier than schedule... Will definitely buy from again. I've been using the bands just over a week now and they are great. Helping me with my slow recovery from a shoulder operation...”

“Such a beautiful shop with a great selection !”

“Can’t recommend this store enough. Liz and Dale are great, super friendly offered me coffee whilst they helped and clearly really knowledgeable. I’m just starting biking and i appreciated them taking the time to explain things to me instead of just doing a hard sell. Will definitely be coming back again”

“Very large inventory to choose from. Multiple options. Great staff and friendly environment. They even offer in-house tailoring in case alterations are needed for suits. The tailoring is some of the best work I’ve seen in a very long time and they got it done within 48hours. I highly recommend”

“I had a really nice stay, booked myself a private room number 7 with bathroom. It had a big window that opens fully into the inner yard, was lovely. Breakfast is super, English breakfast served by very nice ladies. The place is greatly located next to Hyde Park and metro lines.”

“As a huge fan of football shirts, visiting the Classic Football Shirts store in London was something I had been looking forward to for ages—and it didn’t disappoint. The shop was buzzing with fellow football fans, all of us flipping through racks of retro shirts and smiling as we recognized names from the backs of kits that took us back years. It was crowded, but in a good way—never uncomfortable, just full of people who clearly shared the same passion. The store’s focus is very much on retro shirts, which I actually loved. Being able to see the actual condition of these classic kits in person is a big plus over the online experience. There’s something about holding the shirt and checking out the details up close that just hits different. That said, I do wish they carried a bit more of the current season’s shirts, especially from non-UK clubs. Their new stuff is pretty limited. Also, after seeing some of the price tags, I’m kicking myself for not holding on to a few of my own old shirts—who knew they’d be worth this much now? All in all, a must-visit for any football shirt collector or fan. Just don’t be surprised if you walk out feeling nostalgic… and a little bit poorer.”

“FDX Sport is a great company to deal with so easy other companies could learn a thing or to about customer service from them. My new riding jersey is everything they said it was more could not be happier with the quality and performance”

“Very nicely laid out store with large variety of products and good stock. went in for some walking/hiking shoes. the staff were great - in particular Jaoquin who helped with answering our many questions and being of great service - nothing was too difficult for him. It was nice to see great customer service in the store as other staff members had the same great attitude. nice to experience and keep up the great work!”