The 30 Best Sporting goods in Norwich

“Julie, Maria and Ross are exceptional members of staff! They had a very complex return/exchange to deal with due to Cambridge stores error! I’m that happy with their service I actually remembered their names off the top of my head nearly a week later! I definitely wouldn’t of purchase anything else from here if it wasn’t for these guys in norwich riverside. Their knowledge and customer service skills are excellent! Thank you guys.”

“Incredible what Sports Direct has done with this building! There is nothing else like it in Great Yarmouth, especially with the USC section which include brands such as CP company, Hugo Boss, Lacoste & Lyle & Scott. Oh and i almost forgot, it has a GAME and EVANS cycle inside as well!”

“I am a Motability customer, and l have ordered a new DS7 from Motorvogue, Norwich. I have had Motability vehicles for many years past; not all my experiences have been good, some were very poor. Not so from Motorvogue; excellent customer service from Mark so far; worthy of 5 star rating. If the level of service shown so far continues once l am in possession and beyond l will be really pleased. Other showrooms and manufacturers should take note!”

“Me and the wife went to the store to buy walking boots and a waterproof coat and we’re struggling to find what we wanted so my wife went to find an assistant.The young lady was called Emily and it was so refreshing to find a store which provides great service and we ending up fulfilling our shopping needs.Emily went out of her way to make our experience pleasant and easy so I hope the store will give her a thank you.”

“I was in this store yesterday shopping for shoes with my daughter, there was only one member of staff on floor his name is Charles my experience he was amazing running here there everywhere ,he is credit to you're store and company . I think a store that big needs more staff although he was on his own with busy store he done his best please could you make sure he sees this message and give him bonus”

“Great customer service from Matt. Great knowledge and very friendly, made me feel very comfortable during the analysis. Not pushy on purchase, great experience overall. Thank you.”

“Having recently relocated from House of Fraser, this new GAME location is still teeming with stock ranging from multiple platforms such as Playstation (PS5 and PS4), Xbox (One and Series) and Nintendo Switch, cool merchandise spanning from game and film franchises from plushies to collectable figures, and PC and console accessories. I have always got great service, that goes the extra mile every time. It is always nice to get into a conversation with the team members about new releases and upcoming ones to look out for. Preorders and Collections have been easy to use and access. I have only used GAME for preordering the most anticipated releases yearly and will continue to do so. The Elite Membership is worth the money for those who shop at GAME often like myself. The cashback and rewards you can collect and claim are phenomenal, you can most definitely get your monies worth if you shop regularly and buy more. I will continue to recommend this branch to all of my friends and family and shop here on the regular as I have done for many years across the multiple sites GAME had in Norwich. ⭐️⭐️⭐️⭐️⭐️”

“The finest quality sportswear, fully customised”

“Purchased Brooks Adrenaline trainers. Best price I could find online and delivered quickly. Great communication from Sportstore about the progress of my order. No extra delivery charge to a BT post code too ! Would certainly recommend or use again.”

“Matt at MRB AUTOMOTIVE went above and beyond for me, I couldn’t recommend him enough, gave me plenty of opportunities to see and test drive the car, as well as excellent communication. Really please with my new car, don't hesitate to get in contact with him if you’re looking for someone trustworthy and reliable. Thanks again Matt”

“Amazing shop. Bought a football on a budget of £15 And sold us a £18 one for £15. Lovely staff, nice place, Increadibly underrated. 5 stars from me :)”

“Rang Mike at GP Cycles Saturday am. Really helpful and friendly. Took 4 bikes to him that afternoon. Collected bikes by 4pm Sunday all repaired and serviced to an excellent standard at a really reasonable price. Highly recommended”

“From start to finish the experience with Empire has been brilliant. Chloe was so helpful from the moment she first answered the phone to me and was invaluable in helping me chose the correct options for my needs. I genuinely felt like I was valued and nothing was too much trouble. The turnaround time was spot on and I received the order earlier than expected. Now that I have the garments in my hands, my impression of Empire as only improved. The quality of the garments is excellent and the embroidery and print is first class. Empire will always be my first stop for any printing/embroidery requirements and I'll be using them again when the need next presents itself and will happily recommend them to anyone and everyone. Thank you Chloe for your exceptional customer service!!!!”

“I’m truly amazed and incredibly grateful for what David has done—how he managed to restore my son’s cherished Newbury bat is beyond me! This was an expensive bat with a crack, and now it looks absolutely brand new. Thanks to David’s incredible work, my younger son can now enjoy it too. Thank you so much, David—your skill and care are outstanding. Highly recommended!”

“I've used a few kit companies down the years in the UK and these guys are the best in the business. Quality responsive customer service. Top notch brands, as well as bespoke fabrics with so many choices and options. I return to them time and time again. Always very cost effective and these guys just go the extra mile. Friendly family run business, and unlike some companies they always seem to make you feel special and have that 'personal touch'. Top up orders from kit bought years ago, no problem, still on file. The Shirts we have bought are passed down to younger teams and still look like new. Colours are still as vibrant as when we first got them such is the material and quality of the fabric. I could go on about the option of printed badges, numbers, names as well as embroidered stuff, but its all just spot on right down to the small details and finishing of seams etc. Just give these guys a try, you wont look back. Especially for big orders that have to be right and on time. Proud to wear your kit guys. Thank you.”

“This is without a doubt the best shop in the world! I've travelled a lot and I have never found anywhere as unique. It's an Aladdin's cave of all things cool and their selection of Oakley sunglasses is astonishing. The friendly and warm reception you get from Ian & Duncan is brilliant and advice given with regards to technical demands for lenses etc is marvellous. I have never been let down! Whether using the online service or popping into the shop it's always a pleasure. It's a great independent store and the customer service won't be beaten”

“I recently bought some new ski boots and couldn’t have wished for better service from the team. I’ve had some major foot problems for a few years now that have caused complete agony in ski boots after a few hours of wearing them, during both short trips and working a season. After trying on various boots of different sizes, styles and fitment we settled on the Salomon Supra BOA 120 Ski Boots and with a few tweaks and personal adjustments by the team they fit great. I’ve just had 2 weeks in the Alps with no problems skiing both on and off piste and on a mix of race skis and my powder skis. Having someone to advise on the right boot fitment and support with getting the fit just right has got me back out skiing properly again and I’m very grateful. The Salomon Supra BOA 120 Ski Boots are a great ski boot and I saw a lot of people wearing them on the slopes including those working locally so Salomon seem to have got something right with their adjustable shell and BOA system. I’ve been shopping with Snowfit for over 15-years now and travelled from Cornwall to Norwich specifically to get boots fitted, and the journey was worth it.”

“We visited Clickers Archery on 24.06.25 after making an appointment with Damien to try the Matthews Elite Bow in a 34, 36 and 38.  After shooting each one we decided on a 36 and a 38 for John.  Damien set both the bows up to mirror our TRX 38's.  The appointment took up the whole day.  Big thanks to Damien for his expertise and patience, Abby for keeping the coffees flowing, Oscars for taking my post, Graham for listening to John all day when he was trying to work and finally Lemmy for sharing his space and toys with Betty Boo.  We cannot recommend Clickers Archery highly enough the staff and service received were second to none.  Thank you again for a great day Polly Davis lV (if you know, you know!), John and Betty Boo.”

“I drove up in convoy to CTL yesterday with one of my fellow members of the North Kent Lotus Group for a Classic Team Lotus Workshop Tour . We were greeted by Richard Parrimint, whose involvement with Lotus Cars and Team Lotus goes back over 30 years and were treated to a comprehensive tour of the CTL Workshop, with an extensive selection of Lotus competition cars, ranging from Graham Hill's Lotus 12, to a modern racing version of the Emira, with many significant grand prix cars inbetween, including most of the championship winners, as well as a replica of Colin Chapman's first ever Lotus trials car, based on an Austin 7 and a small number of road cars. Richard is a lifelong Lotus enthusiast and is highly knowledgeable about the marque, as well as being a great raconteur, with many amusing and sometimes poignant anecdotes about the Lotus drivers and team personnel, so our two hours passed quickly. My only criticism is that we were not offered the promised photo opportunity with one of the grand prix cars, but as Richard was on his own and had no one to help him wheel one outside, allied to torrential rain during our visit, this was not possible, but photography is nevertheless permitted throughout the tours. There was also an opportunity to purchase goods from the CTL giftshop at the end, which is well stocked with clothing, accessories, books, models and prints. In summary, a most enjoyable day and well worth the journey from South East London. If you haven't already done so, you simply have to book yourself on to a CTL Tour - you will not be disappointed.”

“Many thanks for lesson yesterday Oli Really pleasantly surprised. Having played for 60+ years and many lessons I had lost faith in golf instruction being far too technical rather than allowing a more natural approach.So refreshing . Looking forward to developing the swing changes as well as our thoughts on the game. See you in a couple of weeks. Thanks Malcolm Hi Oli Our third lesson and great progress. It's beginning to feel like StarTrek "To boldly go where no one has gone before !" Seriously I think I always understood the "what " to do but until now the" how " had never been solved! Looking forward to the next chapter in space! Kind regards Malcolm”

“I had done a small Tri and wanted to improve my bike time, so I went to tri harder for advice on whether to buy some new wheels and aero bars for my nice road bike, (I thought a TT bike would be over my budget). Ben advised me on many different options and even offered to set up a TT bike for me to try. I am not very flexible and 62. Amazingly i was able to get comfortable, fairly aero and maintain power. I had a strict budget, but was able to buy an Argon 18 with DT swiss wheels. Ben did an amazing bike fit, and i am able to go back for adjustments as I get used to it (all part of the deal). Nothing was too much trouble. Ben and his team were extremely helpful and patient, always giving me great advice. My new bike has made a huge difference: it's much quicker, more fun and way cooler than any of my other bikes.”

“Best in Norwich. Andy serviced my bike after a nasty cycling accident. Great advice re maintenance as always. He's busy for a reason and booking ahead is essential. Cheers Andy.”

“I did a try dive session at Christal Seas yesterday and it was a great learning experience. I was very nervous and had previously had a bad scuba diving experience elsewhere so was very anxious to try it again, but my instructor Steve was amazing and made sure I felt supported and reassured the whole time and even got a couple of laughs out of me! Thanks so much for the time and care that went into my session, I would highly recommend Christal Seas Scuba!”

“Great stocked fishing shop. Stopped here when I was on a hire boat. Got some maggots and spinners. Nice friendly staff”