Sports equipment store in Birmingham

“Large selection of trainers... plus lots of other sports items... big big footwear variety... lots to choose from and free parking... Great place to shop... friendly service and fair to good prices... can get a deal here”

“Large selection of trainers... plus lots of other sports items... big big footwear variety... lots to choose from and free parking... Great place to shop... friendly service and fair to good prices... can get a deal here”

“Great customer service by shaq?? He’s a proper hustler but an amazing salesman :) he brightened up my day and made me laugh. Great at helping me choose my trainers and asset to your company”

“Staff is helpful and they usually have good deals.”

“Popped in again today and was served by Samiya. She has served me before and again she was excellent with her communication and customer service. Very well spoken and made sure I was looked after. If your looking for shoes/trainers come and see her. Spot on service. Thanks again. You should definitely already be a manager or working towards running your own store. Keep up the good work. Thanks Dinesh”

“Quality product with affordable price. I brought today a jacket of soulcal the quality is amazing and best for winter. Sports direct is the place for not only sports person everone can buy a quality product at good price. Thermal wear is extremely good at very reasonable price and premium quality.”

“perhaps the best thing in my life. Sports direct. com uk number one!!! went to get the mug came out a new man. never experienced such an electric atmosphere and dashing staff in one place. wanted new londsdales to walk the dog and was blown away by the amazing service. Manager girl seemed extremely moody for someone working in the uks best store. If i was her i’d cry everyday out of happiness. An asian boy with glasses and another black guy with a bald head absolutely amazing help. Till staff with beard and glasses even sold me the best carrier bag alive. Might let my son use it as his school bag. Nike t shirts extremely short my belly was hanging out the bottom. if they have any vacancies i’d quit my job to work here! forget spending money on a holiday to spain, save it and come and spend in this gem of perry barr. i reckon this is the reason they got to host the commonwealth games here. If i had any socks left after kfc sports direct would have sent them to the moon. 10/10 service 10/10 items 5/10 bunds 10/10 staff Would visit everyday if i could but i’d have no socks left”

“Excellent service, fairly priced and convenient overall. Gary was helpful in picking the right string for my racquet, as a beginner. Will definitely be back and recommend to others.”

“I visited the running shop today and was really impressed with the service from start to finish. I had a gait analysis and a thermal test of my feet done, both of which were incredibly insightful. The lady who helped me was very knowledgeable and explained everything clearly. I was able to try on several pairs of trainers until I found the ones that suited me best. Would highly recommend this service!”

“Always polite and super helpful . Great stock at competitive prices pleasure to use shop .”

“Been using the guys here for years and I have never once worried that my car and I were not in safe hands. Lawson, Steve and the whole team are first class - completely honest and transparent, kind and accommodating and always do their absolute most to provide the best service. There really isn't a better garage around.”

“New boots and adjustments - I was really happy with the service I got on Saturday. Arron was very knowledgeable and found me the right set of boots and was able to adjust them to make them very comfortable. I thought I would just pick a pair that I liked the look of and they would work, but there's a lot more involved and I'm glad that Arron was there to advice me and select the right boots for me”

“Absolutely fantastic and will recommend! I’ve just completed my PADI Open Water intensive 4 day course. The instructor’s are all first class with detailed knowledge and a clear passion for what they do, I was mainly instructed by Kieran, {6⭐️} Big Dave and Alex who were all great. I will definitely book in on some more courses in the future. The centre is well equipped to practice and learn the basics of Scuba Diving which seamlessly leads on to learning and expanding your skills in Open Water at a local dive site. The Shop is expansive with most equipment on show to try fit and feel before you buy. Thank you Aquasport International!”

“The staff were amazing. Really helpful, knowledgeable and were really attentive when I came back in to exchange for a larger size. Great team, great shoes and cannot knock them at all.”

“100% will come back again for any running/sports needs. I spoke to Jamie on the phone who explained the gait analysis process and was assisted by Alfie in store. Alfie was so helpful, he did my gait analysis, advised on what shoes would help me the most, brought out a variety to try and gave me tonnes of advice on what to look for in deciding on what shoe. Felt like I was in very capable hands and just left with my first pair of running shoes. Really great friendly guys, I couldn't recommend enough.”

“Have had a pair of their voyage men’s walking shoe for 10 months Used everyday for dog walking they are really comfortable and been completely waterproof throughout They did however develop a small split where the toe bends Like I said these shoes have taken a beating! I actually went down to purchase another pair but asked how good there 12 month guarantee was, The manger said no problem swap them! So friendly and I thought they wouldn’t swap them because they had had so much use but great! Top marks mountain warehouse.”

“Great visit to this super shop today. Very helpful and polite staff. Nothing was too much trouble. Found exactly what we wanted”

“By far the best sports shop around! Warm welcome everytime, no pressure into buying, just a great experience and quality stock!”

“Very helpful, and polite guys at this place. They helped me find the right boxing gloves for me. They have an abundance of styles to pick from. Also they sell punch bags and other equipment. I highly recommend this place to buy your equipment as its at reasonable price too”

“Lovely service and order came in sooner than expected.”

“I bought one of the plinths for my private practise and their service has been amazing. It arrived on time and well packaged, delivered straight into the room. I even got a free stool! Their aftercare has also been exemplary. Thank you”

“My 13 year old daughter and her friend loved their bronze paddle boarding lesson. Beautiful venue, great instruction, super fun and fantastic value for money too. Highly recommended!”

“Great service , I was able to ask questions about specifications and fitting that only a professional would know . Excellent customer service Refunded some of my postage as I’d payed too much , but I never aware . Highly recommended.”

“Simply the best service. Les went way beyond the extra mile to make sure that I got a suit that fits me perfectly. Great advice and customer service. He even through in some helpful tips for my next competition. Genuine legend and I strongly recommend this Buisness as OUTSTANDING!”

“Cannot recommend Soccer Direct FC highly enough! We were looking to get custom shirts printed for our new office 5-a-side team, and typically left ourselves a very tight turnaround before the 1st game of the season. Not only was the quote significantly cheaper with Soccer Direct than any of the others we enquired with, but they also turned them around in pretty much 2-weeks flat (all others quoted 6-8 weeks). The shirts arrived, are top quality, and exactly what we asked for - and helped us get off to a winning start in the league. On top of this, Dean was incredibly helpful and responsive, answering all questions I had, keeping us updated with progress and delivery, and frankly providing exceptional customer service. Highly recommend and will definitely use again!”

“My daughter has Asperger's and OCD. She visited Princess Alice Drive yesterday and today and the two male staff were brilliant and very patient with her. I wish all staff could be like this. Top marks. I will be buying my outdoor equipment from this store from now on. Well done.”